LISTEN TO THE MUSIC
Have you ever been to JazzFest in New Orleans? If not, I highly recommend it: ten or more stages – zydeco, jazz, blues, rock, country, gospel, African, krewes, big names, local names – all playing at the same time. The problem is: standing in the middle, program in hand, faint music coming from all directions, people celebrating – what’s your choice going to be?
Each listener has a different strategy, but I’ll tell you what absolutely no one does: send out multi-page questionnaires in advance to each and every band asking them about their style, instrumentation, influences, playlist, recording history, etc. Nobody RFP’s JazzFest.
by Mark R. David, CFA…
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