info@meradia.com
WEST CHESTER, PA – June 11, 2026 – Meradia, an F2 Strategy (“F2”) company and a leading strategic consulting firm serving the global investment management industry, today announced the appointment of Swati Gupta as head of applied AI to expand the firm’s AI, data and digital transformation capabilities.
As financial institutions accelerate investments in AI, success increasingly depends on the underlying data, technology, and operating model foundations that support scalable adoption. Swati brings extensive experience leading global engineering organizations, cloud modernization initiatives, and AI-enabled transformation programs designed to drive measurable business outcomes.
Her addition further enhances Meradia’s ability to help investment managers, asset owners, wealth management firms, and service providers navigate complex data, technology, and operational challenges while preparing for the next generation of AI-enabled business transformation.
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About Meradia
Meradia, an F2 Strategy company, is a specialized consulting firm providing strategic advisory and implementation services to the global investment management industry. Focused on investment operations and technology, Meradia helps asset managers align front-, middle- and back-office functions with business strategy. With nearly three decades of experience and a team of highly credentialed professionals, the firm combines deep expertise with practical execution to drive transformation. Meradia has partnered with many of the industry’s largest firms to modernize infrastructure, improve efficiency and build scalable operating capabilities. Learn more at www.meradia.com.
About F2 Strategy
F2 Strategy is a consulting, managed services and research firm modernizing the wealth and asset management industry. Operating across Wealth, Bank & Trust, and Asset Servicing verticals, F2 delivers executive-level guidance, proprietary research, and implementation support to the nation’s largest and fastest-growing financial institutions. Built on firsthand insight and a people-first mindset, F2 empowers clients to build smarter systems, streamline operations, and drive sustainable growth. Strategic acquisitions and deep industry expertise position F2 as a leader in transforming how firms serve their clients. Learn more at www.f2strategy.com.
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